As a part of this field, career paths range from brand ambassadors to publicists to content strategists. In Southeast Asia, a combination of regional and local approaches to PR is most effective. PR tactics need to appeal to specific populations to succeed, so repackaging content is often a very successful method of working within different markets.
With the advent of social media, an entirely new sphere of influence has opened up when it comes to PR. Not only do professionals in this field have to monitor and manage their clients’ images through higher media like news outlets and entertainment channels, but also through various social networks. Social media, though, can also be used to the advantage of PR because virality is an excellent tool for publicity.
At NEXSTEP, we’ll guarantee you an internship placement in PR and communications to help you get a better understanding of what a career looks like in this field.
Students from all over join NEXSTEP’s internship programs to prepare themselves for the future ahead. Past students interesting in public relations and communications have gotten to:
- Help coordinate complete PR campaigns for brands;
- Write press releases for various media outlets;
- Conduct market research on a client and their messaging;
- Develop strategies in case of a PR crisis;
- Create pitches for potential articles concerning clients to send to journalists.
Learn from a community relations coordinator to develop a client’s relationship within a community, launch community outreach activities and programs, and assess the community’s needs. Or work with a publicity strategist to promote your client in the media by launching campaigns, issuing press releases, and working within social media.
ANJULI AYESA ROCES
University of Southern California (USC) Annenberg School of Communications.
“My overall internship experience definitely exceeded my expectations. From the company I worked for to the adventures I had outside the office, Hong Kong is the place for balancing work with play. I definitely recommend this to anyone getting experience abroad.”
Public Relations Industry | 8 weeks | Hong Kong