Keep it cool for a summer in laid-back “Newy”
Escape the heat of the summer for a month of Australian “winter” in a refreshingly cool setting. Newcastle, affectionately called “Newy,” is the epitome of Australia: laid-back, fun-loving, and adventurous. With a population of about 550,000, Newcastle is the perfect size to get your fill of arts and entertainment. Exceptional public transportation provides easy access to the scenic coast, national parks, Hunter Valley, Lake Macquarie, and so much more. A top global university, Newcastle is situated on an ecologically sustainable “bushland” campus and is a leader in climate action. Summer courses include field trips, so you’ll learn beyond the four walls of a classroom.
College of Human and Social Futures
TOUR3003 – Destination Management and Marketing (includes field trip)
The marketing of tourism is a planned and progressive strategic priority to ensure sustainability and enhance global competitiveness. Building upon theories and models unique to experiential tourism marketing, this course investigates a range of approaches and challenges associated with destination marketing.
The course examines the challenges of contemporary tourism marketing in the context of the management and marketing of sustainable destinations. Key topics also include the role of destination management organisations and destination communities in experience creation and promotion, and the role of governments in destination recovery following crises.
Working through experiential exercises you will undertake research and develop marketing strategies reflective of professional practice in tourism marketing. Work integrated learning is embedded in the curriculum with specialised insights further gained through industry engagement in course delivery.
On successful completion of the course students will be able to:
- Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience
- Demonstrate an evaluative understanding of current issues associated with destination marketing
- Access, examine and assess the effectiveness of marketing strategies applied to tourism
- Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving
- Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts
- Work independently and as a team member to collect and analyse information to guide your problem solving and decision making
Topics include but are not restricted to the following:
- Strategic marketing and sustainable tourism
- Destination marketing and branding
- Understanding tourist markets
- Tourism marketing, communication and promotion
- Tourism marketing and information technology
- Tourism product and price
- Collaborative approaches to tourism marketing
- Tourism marketing and crises