Summer in Australia, University of Newcastle

Type Study Abroad
Duration 6 weeks
Next Date July 17, 2024
Starts from $6990

Destination: Asia Pacific

Keep it cool for a summer in laid-back “Newy”

Escape the heat of the summer for a month of Australian “winter” in a refreshingly cool setting. Newcastle, affectionately called “Newy,” is the epitome of Australia: laid-back, fun-loving, and adventurous. With a population of about 550,000, Newcastle is the perfect size to get your fill of arts and entertainment. Exceptional public transportation provides easy access to the scenic coast, national parks, Hunter Valley, Lake Macquarie, and so much more. A top global university, Newcastle is situated on an ecologically sustainable “bushland” campus and is a leader in climate action. Summer courses include field trips, so you’ll learn beyond the four walls of a classroom.


Requirements

Age : 18+
Education : For undergraduates: you have been a resident and a full-time student of the university for at least 3 months before applying for the pass.
Language : If your native language is not English, you may be required to demonstrate English proficiency by sitting a recognised test of your English language ability.
Minimum Experience : Future of Work Foundation Program
Visa requirements : NA

College of Human and Social Futures

TOUR3003 – Destination Management and Marketing (includes field trip)

The marketing of tourism is a planned and progressive strategic priority to ensure sustainability and enhance global competitiveness. Building upon theories and models unique to experiential tourism marketing, this course investigates a range of approaches and challenges associated with destination marketing.

The course examines the challenges of contemporary tourism marketing in the context of the management and marketing of sustainable destinations. Key topics also include the role of destination management organisations and destination communities in experience creation and promotion, and the role of governments in destination recovery following crises.

Working through experiential exercises you will undertake research and develop marketing strategies reflective of professional practice in tourism marketing. Work integrated learning is embedded in the curriculum with specialised insights further gained through industry engagement in course delivery.

On successful completion of the course students will be able to:

  1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience
  2. Demonstrate an evaluative understanding of current issues associated with destination marketing
  3. Access, examine and assess the effectiveness of marketing strategies applied to tourism
  4. Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving
  5. Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts
  6. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making

 

Topics include but are not restricted to the following:

  • Strategic marketing and sustainable tourism
  • Destination marketing and branding
  • Understanding tourist markets
  • Tourism marketing, communication and promotion
  • Tourism marketing and information technology
  • Tourism product and price
  • Collaborative approaches to tourism marketing
  • Tourism marketing and crises

Aaron J. Clark (P.A)

Regional Director of Operations

Request Info

Career Tracks

Tuition & Inclusions

  • Aussie Orientation in Sydney
  • Full-time tuition and fees
  • Housing
  • Medical and accident insurance
  • Overseas Health Insurance (mandatory for any student studying in Australia)
  • Support services before, during, and after the program
  • Academic advising
  • Financial aid counseling
  • Pre-departure orientation
  • Airport pickup
  • University of Newcastle orientation
  • On-site support
  • Internet connection
  • Student Guild fees
  • University of Newcastle official transcript
  • The Local Life cultural program
  • Airport pickup and reception
  • Airport Drop-off
  • Pre-departure Advising

Set Dates

6 weeks Jun 9, 2024 - Jul 17, 2024 $6990

Custom Date

What makes this program unique?

University of Newcastle

In only about 50 years, the University of Newcastle has established itself as a world-class institution that ranks near the top. The University combines academic prestige with a stunning spot on the central coast of Australia. It's an ideal choice for students looking for a challenging academic experience in a smaller city. The University of Newcastle offers a selection of courses that rival any university. You might be impressed by its top-ranked STEM fields (science, technology, engineering, and math). Or you might be drawn to its business school, which holds accreditation by the AACSB. Finally, you can take excellent courses in a range of topics, including health and social sciences, architecture and design, and education. If you're looking for a spectacular setting, the checklist continues: the main campus, Callaghan, is set on 345 acres of beautiful, natural bushland. The University has gained international recognition for practicing ecologically sustainable principles. Australians regard the University as one of the most beautiful campuses in the country. Or, hop on the campus shuttle for a quick ride into the action in Newcastle's central business district (CBD). And, you'll never be too far from surf, beaches, waterways, parks, and forests. The campus at the University of Newcastle includes state-of-the-art buildings and other facilities. You'll enjoy a full gym, an indoor heated pool, aerobic studios, and the second highest climbing wall in Australia. Social and cultural events on campus are so popular that they attract residents from Newcastle unaffiliated with the University. Newcastle's student population is just under 27,000 and includes some 6,000 international students from 80-plus countries. The support services are exceptional. You'll easily integrate into campus life by joining any of the 100 campus-based sport or social clubs. Accredited by The Department of Education, Employment and Workplace Relations of Australia; Association to Advance Collegiate Schools of Business (AACSB)

Life in Newcastle

Newcastle is a lively port city on a breathtaking stretch of Australia's coastline. The city has wonderful beaches for surfing and swimming, a low cost of living, a very favorable climate, and a casual lifestyle. You'll find miles of walking paths along the stunning coast, where spotting a dolphin or whale is common. Located in the same state as Sydney (2.5 hours away by train), you'll have easy access to explore another of the country's most impressive cities - and beyond.

Housing

Enjoy a quiet yet central location in Hamilton, just outside central Newcastle. Rooms are shared, with twin beds and an ensuite bathroom. There are communal kitchen facilities, laundry, and common areas. The off-campus dorms are located within walking distance of numerous shops, cafes, restaurants, and parks. Just a few minutes further afoot, you'll find Newcastle's CBD (central business district - "downtown"), where your options for entertainment are considerable. Australia's accessible public transportation system allows you to hop a public bus or train bound for beaches, sports complexes, or up or down the coast. The main University of Newcastle campus, Callaghan, is worth a short commute - its beautiful, parkland setting feeling like a world away from the city.

Exciting Excursions

Hunter Valley Wineries Nestled in New South Wales, picturesque Hunter Valley is home to over 150 wineries and is renowned for its Semillon and Shiraz wines. During a tour, you'll learn about the winemaking process and sample local wines. Surfing Lesson Would you like to feel like a true Aussie? We thought you might mate! Enjoy a lesson with an instructor and have a fun time with your surfboard catching the waves. *Usually at the iconic Bondi Beach. Aussie Orientation in Sydney - Summer Your program will begin with a 3 day Aussie Orientation in Sydney where you'll meet other program participants, explore cultural icons, and complete Australia bucket list items. Explore The Rocks, visit the iconic Sydney Opera House, the Harbor Bridge, and take in the views of Darling Harbour, Bondi Beach, and Manly. We'll discuss program and behavioral expectations, touching on topics such as culture, slang, food, and where to go and what to do as you settle into your new home. You'll also get an orientation on your first day at University of Newcastle, so you should be pretty well adjusted by the time classes kick off!

Frequently Asked Questions

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Frequently Asked Questions.

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